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What Is It True That Everyone Is Proud Of Lifestyle Income Programs, And Why?
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Several Chinese breakfast brands have achieved what Lyfen Snack did: Tviexpress establishing a global e-commerce feeling for their regular goods.
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China's breakfast business is one of the most dynamic in the world. Understanding how Lyfen evolved from a small shellfish owner to a global superpower demonstrates the kind of promotion tenacity and customer insight that every multinational company needs.
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For more than ten years, we at our firm have assisted global brands negotiate China's fast-moving online landscape. From plan to implementation, we've seen personally what works when it comes to connecting with Foreign users.
In this article, we'll dissect Lyfen's winning plan and offer practical advice for how to implement your individual company's rise strategy in China.
Contents
1 The Taiwanese sector for snacks
2 1. Everything is about leverage when selling treats in China.
3.1 Lyfen 2019 Mid-Autumn Festival Tmall Campaign: a Breakfast company online victory narrative
3.2 When selling treat in China, pursue your intelligence and faith yourself
The 2019 Mid-Autumn Festival Campaign by China's Breakfast Leader Lyfen was a accomplishment.
4.1 Sell Snacks in China using Kols and Short Videos ( Douyin )
4.2 Use Video Format to point visitors to your Treat Online Store
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The Foreign treat businessThe profits level of China's breakfast market will reach 3 trillion rmb in 2020 and beat 4 trillion renminbi in 2025, according to the believe pond Entrepreneurship Intelligence. Between 2002 and 2016, this business experienced a significant rise of 422 %.
Given the use switch and the COVID-19 crisis, China's breakfast industry will experience rapid progress in the coming years with a trend toward fresh and healthy food.
Consuming refreshing, nutritious foods is receiving more and more interest from users. The main customers in the market, which are over 85 % of teenagers, said that beauty and healthy ingredients are their top priorities when choosing appetizers. According to a review issued by Beijing-based suppose container Entrepreneurship Intelligence, up to 71 percent of the surveyed customers said goodies are of equivalent value to their physical and psychological wellbeing.
Read on as well: China is a haven for snack businesses.
1. When Selling Goodies in China, Everything is about utilizeWhen beginning a fresh initiative, we must know either we is complete it on our own or we will require assistance.
From swans' stomach and dried meat to fruit seeds and peanuts, Laiyifen, which means "get one promote" in Chinese, produces and sells affordable, well-known traditional Chinese treats. The imported goods range from Australia's dairy and Roman resort liquid to South Korean butter langoustine sausages. Due to a growing middle class's growing demand, Shanghai Laiyifen, which has the most stores in China, wants to increase sales of products from overseas by 30 % in the next few years. But, like any enterprise that was prepared to snag some innovative sector promote, Lyfen was looking for fresh ways to grow its company.
And which much answer than developing its lawyer's resume? You does get in touch with specialists if you're unsure of how to conduct and use the best strategy to achieve your goals. Let's do some promotion, perhaps networking, probably offering reductions there and there... An observer that will save both time and money. Effectively, in enterprise it's the same. When studying the artists, you can make a review and perform it great and entertaining. Or you can set your sights on achievements and get set to be exposed to a 2x3m of plaster.
The Lyfen Case Study: Chinese Snack LeaderWhen Lyfen contacted GMA, she responded with that statement. Perhaps you don't want to talk to financial experts because you believe they're too expensive? But tell me, are you worried? You must have had some suggestions in your career, I can assure you of that. Perhaps you believe that transferring is dangerous and that you would prefer to do it yourself.
Sadly, we doesn't consider a secret formula for success but there's one item convinced. Provide yourself the chance to accomplish your dreams and goals by continuing to believe in them. Don't give up on your initiatives!
And below suddenly, that's what Lyfen did.
A straightforward goal:
" Build my market securities and churn." That's all we need.
We then created a novel idea. medial stoke. They needed a to modify the industry craze. A answer worth one million dollars! ( charged much less )
As a Digital Marketing Expert on the Taiwanese marketplace, we decided to rename the company based on the" keepsakes" of an entire generation.
Imagination is our weapon of mass destruction.
In order to accomplish this, we changed the entire solution and put it in a novel box bearing the dragon's signal.
Innovative talent or maybe just specialist promotion, we decided to make the model go from the treat business to the presents one.
Envision transforming snacks into a novel piece that does appeal to all of your pals. Mainly considering that 80 % of Chinese recipients are people. And which lady hasn't become extremely happy to receive shrimps ' crisps in a field? That's a difficult gamble, right? The ideal present, correctly? Extremely couple tried, few thrive. Never your buddy Bryan, but WOMEN.
Only us, then.
2. Don't only promote goodies in China.We are really quick to label everything in the western as quirky, cringy, and so on. In China, a lollipops brand-inspired makeup would not be seen as like, nor did a exclusive meal presentation. Instead, unique packaging and design give your products a unique edge that customers will appreciate.
A Snack brand online success story for the Lyfen 2019 Mid-Autumn Festival Tmall CampaignAt GMA we love challenges. We celebrate when someone encounters a challenging circumstance. Champagne! " Something like" Chef, tviexpress we don't know how to do that …
When you reach a certain point, you become aware that each challenge presents a fresh opportunity to grow. It's really difficult to find a way to market shrimp crisps as the latest novelty item. And we'll show you exactly how.
Do you recall looking at this wonderful biscuit jar as a child? until you realize that your parents turned everything into a sewing box when they finished everything. This glorifying moment when reaching it. your preferred. And when you were just trying to make money off of it when you were actually living it?
A kid's ultimate deception but parents ' best investment. Yes! They can use it to do something else with it because it was delicious. It's awesome.
After that, adding brainstorming sessions, some design, and imagination, we transformed a company offering snacks into a company offering "premium" gourmet snacks contained within a stunning jewelry box. the practice of double use.
This, plus a strong digital campaign, and work on the brand image, and BOOM!
You'd be surprised by what we can get with some skills.
When selling snacks in China, follow your gut feeling and have faith in yourself.The case of a crisp packet transformed into a jewelry box can make you smile. Perhaps it sounds unrealistic?
We'll see here that all good preparation produces good outcomes.
When a golf player is ready to hit the ball, the difference between winning and losing is a matter of millimeters. You'll need as many techniques as you can muster to score an All-In or to put the ball in the nearby lac. These include preparation, repetition, repetition, and control. A hundred meters away, tossing the ball 2mm at the wrong location can have terrible repercussions.
Lyfen trusted us and still thanks us today.
The 2019 Mid-Autumn Festival Campaign by China's Snack Leader Lyfen was a success.Let's now talk about the campaign's outcome.
- Mastering branding and digital marketing in China, it's 10 million RMB turnover in 1 week after launching the product. We attracted over 200, 000 new clients with an ROI of + 500 % ( return on investment ). It generates 20 million RMB in one month by mastering cultural codes and the Chinese environment. - Over 3000 limited edition products sold out in a day. - Over 4 million views were generated by our video campaign. - Sales increase nearly 100 %. Close to 4 million views on Weibo.
We also received a satisfied client in addition to a successful media campaign. Don't forget that your success is important.
Selling Snack in China: Go furtherFollowing the success of the 2019 Autumn Festival, Lyfen and GMA made a decision to continue cooperating. Although we are still developing our Lyfen gift box packaging, we also created a more thorough & Omni-Chanel marketing plan.
Here is some of our 2020 work for Lyfen:
Sell Snack in China using Kols and Short Videos ( Douyin )Use Video Format to entice customers to your Snacks Online StoreOur Agency can help you sell snacks in China tooWould you like to achieve the same level of success as Lyfen? Discuss your project with us!
WHO'S GMA?
1. The most visible marketing firm in China is GMA. 2. Successful projects: We are experts in using the most recent digital tools to promote your company in China. 3. Chinese are always connected, we know all the tools and platforms used by Chinese people. Change your strategy to appeal to your customers.
Site web : https://tviexpress.com/
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